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VizChoice Vast Validator

Too many direct or programmatic video advertising campaigns are not or poorly distributed because of VAST responses that do not comply with publisher specifications. These specifications continue to become more complex to adapt to all devices (Box, CTV, PC, Mobile, etc.) and to comply with video Apps from Telecom operators, streaming platforms, etc. VizChoice Vast Validator aims to ensure the proper execution of your campaigns and the implementation of your confidentiality policy through control and self-correction of Creatives before and during the distribution of campaigns

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About

VizChoice VAST Validator is an innovative solution for streamlining VAST creative analysis and validation, aimed at simplifying processes and ensuring full compliance with privacy policies and technical specifications. By integrating with clearance programs (such as ARPP) and leading platforms like FreeWheel, Google AdManager, and Equativ, VizChoice seamlessly fits into AdServer and SSP workflows via APIs or AdCalls.

Our solution provides comprehensive creative control for both direct and programmatic campaigns. By eliminating tedious manual work, it enhances productivity and quality, maximizing revenue through proactive resolution of distribution challenges while guaranteeing privacy policy compliance. Additionally, VizChoice ensures optimal data protection, safeguarding against potential data leakages.

The system precisely identifies non-compliant creatives, allowing users to configure their privacy policy settings (authorized/blocked vendors) and track all associated trackers and vendors for each creative. By setting technical specifications for each distribution environment, VizChoice assesses creatives on various criteria, such as sound intensity, mime types, ad sizes, and the presence of technologies like VPAID, OMID, and SIMID. We also ensure compliance with decisions from verification programs.

With an integrated creative approval workflow, interactive dashboards, and notifications (email, Slack, etc.), our solution facilitates integration with AdServer and SSP creatives workflows, as well as compliance programs. In essence, VizChoice VAST Validator is a comprehensive tool designed to ensure adherence to technical and ethical specifications in every distribution environment.

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