Experience the Future of Software Commerce

Our intuitive platform empowers buyers, vendors, channel partners by delivering a seamless software commerce experience.

In partnership with

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For Buyers

Discover and purchase the right software for your business with ease. Get better deals, save time, and focus on what truly matters.

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White-Glove Service: Combining the benefits of a cloud marketplace with personalised service.
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Transparent Pricing: No hidden fees or complex pricing structures. No more minimum spend.
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Close deals 80% faster: No more daunting negotiations. Not only, track your purchases effortlessly.
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Cut licensing costs by 10%: Thanks to the increased licensing flexibility.

For Vendors

Expand your global client base, close deals faster, and boost your revenue with Webvar.

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Global Exposure: Connect with 1000+ buyers around the world and scale your business.
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Close Deals 40% faster: Handle more transactions in less time and recognize revenue quicker.
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Close Bigger Deals: Unlock bigger budgets by tapping into customers’ pre-committed cloud spend with Webvar.
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Win 27% More Deals: Leverage the power of AWS and offer flexible payment options.
Webvar app homepage: A clean and modern interface featuring a logo, search bar, and navigation menu.

For Channel Partners

Lead the change in the evolving landscape of software reselling.

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Less waiting and more selling: Close deals swiftly and boost your earnings.
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Tap into the Cloud: Get access to customers’ pre-committed cloud spend with Webvar.
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Harness AWS: Boost your credibility by partnering with Amazon.

For B2B Sales Professionals

Sell globally and tap into the vast Cloud Ecosystem. With Webvar, you're not just selling; you're excelling.

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Boost Your Earnings: Faster deals mean earlier payouts.
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Expand Your Client Base: Sell globally without hassle.
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Transact anytime, anywhere: With our 24/7 self-serve platform.
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Tap into the Cloud: Access the vast customer base of AWS and their pre-committed cloud spend.
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Unlock Early Access

Get exclusive early access to our platform for free.
Enjoy an impressive 2% cashback on all your purchases for the first 3 months.

Join our newsletter and seize our limited-time offers.

Unleashing the Power of AWS Marketplace

AWS Marketplace is a digital catalog curated by Amazon Web Services, enabling customers to effortlessly deploy software solutions.

22 000+

Products

65+

Product Categories

4000+

Professional Services

Buyers enjoy exclusive discounts and flexible terms, sellers access a vast audience, and partners amplify their reach. As a leading AWS Marketplace Consulting Partner in the USA and Canada, we're your gateway to streamlined software commerce.

Search the Marketplace

Our Mission

We believe in transparency, efficiency, and customer-centricity in the enterprise software market.
Partner with us and redefine software commerce for the digital age.

Webvar app intuitive dashboard

The Technology Behind Webvar

Simplified Orders

Automate quote requests, keep all contracts in one place, and track renewals.

Personalized Product Discovery

Save time with automated vendor discovery and product comparison.

Pricing Insights

Get real-time contract prices and market trends. Make better decisions, optimize pricing strategies and identify renegotiation opportunities.

Seamless Marketplace Experience

Enjoy a seamless marketplace experience with streamlined multi-vendor communications, and chat in real-time with vendors, resellers or buyers.

Testimonial logo
Testimonial logo
Testimonial logo

In an era where traditional resellers like CDW, renowned for high markups and complex business models, are waning, platforms like Webvar are rising to prominence.

They are better attuned to the needs of the cloud era, offering more efficiency, transparency, and cost-effectiveness. Moreover, they enhance the return on investment (ROI) for businesses operating in the AWS Marketplace.

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Webvar's innovative three-sided marketplace and integration with AWS align seamlessly with FJ Labs' investment focus on disruptive technologies, online marketplaces, and scalable business models. This investment is a testament to FJ Labs' vision for the future of technology and commerce.

FJ Labs' investment in Webvar is more than just a financial backing; it's an endorsement of a vision that leverages technology to make enterprise IT transactions more efficient, transparent, and global.

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Webvar's commitment to vetting all solutions assures customers that only high-quality products and services are available, bolstering overall trust and credibility in the marketplace.

On the buyer's side, they gain access to a diverse range of software solutions, from cutting-edge applications to essential business tools. With the assurance of a transparent and secure transaction process, businesses can confidently invest in the software they need to remain competitive and innovative.

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Trusted by

Backed by

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer-facing startups. The company has invested in Alibaba Group, Uber, Airbnb, Farfetch, Klarna, Stripe, Spotify, Tencent, Archer, and Samsara.

Get Started with Webvar

Join us today and get exclusive early access to our platform for free.