Innovate, connect and scale on AWS marketplace

Webvar is the leading AWS marketplace integrator platform, we help buyers, vendors and partners streamline transactions from discovery to close at global scale.

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API AWS Marketplace launch partner

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Connective tissue for buying and selling software

We provide integrations via AWS Marketplace APIs to help streamline process and transaction flow.

For buyers

Procurement, simplified

Make Data backed software purchasing decision with Webvar. Our platform provides insights and advice during the buying process. It also has a back end office to manage all of your AWS marketplace offers and agreements. Streamline procurement, optimize costs.

We help you manage Tail-end spend and offer renewal and negotiation service as part of our offering.

Discover Buyer Solutions

For vendors

Accelerate your GTM on AWS Marketplace

Activate and grow your channel on a global scale with Webvar as your distributor. We handle listing development ,, connect with and onboard new partners at scale.

Enable partners via marketplace storefronts and expand your reach without operational hassles.

Grow your sales

For partners

Sell, manage, grow on AWS Marketplace

Sell, manage, and grow your business — all on AWS Marketplace. You get access to integrations via APIs that help you find more leads, get paid faster, and design a beautiful customer experience.

A fully integrated cloud commerce platform to help VARs and MSPs scale globally.

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Software products listed on marketplace

25k+

Searchable product categories

65+

Professional services listed

4000+

Full storefronts launched (and counting!)

10+

Tools for smart buyers

From streamlined purchasing to flexible payment options — you get all the tools you need to optimize your software buying experience.

Streamline Purchasing

Consolidate vendor interactions and simplify your purchasing process. Keep all your purchases organized in one convenient place.

One bill

Keep your software costs organized and manageable with unified billing. Receive one invoice for all your purchases.

Procure faster

Request offers, check out with your AWS ID, and start using the software promptly — all in a self-serve platform.

Renewal notifications

Receive proactive alerts and never miss a software renewal deadline. Renewing contracts is only a click away.

3 bids and buy

Receive multiple competitive bids from trusted vendors directly in your inbox. Compare and select the best option.

Growth tools for vendors

We provide powerful features to help vendors like you increase demand, streamline sales, and grow their business on cloud marketplaces.

Drive demand

Simplify your purchasing process. Keep all your purchases organized in one convenient place.

Curated Storefronts

Deploy a storefront on your own website - connected to AWS marketplace.

The partner success kit

A platform to help channel partners launch storefronts, integrate with AWS Marketplace, and grow their business.

AWS Powered

API integrations with AWS Marketplace allow you to select and sell any of the 25,000+ listed software products in your storefront.

Back office on

Manage private offers, disbursements, team members, and track your business performance and sales. All from a centralized platform.

Custom storefronts

Streamline your enterprise software business by setting up a partner storefront linked to AWS Marketplace. Expand into new markets using built-in marketing tools and SEO capabilities.

Brand it your way

Customize your storefront's layout, colors, and visual elements to create a marketplace that truly reflects your brand.

Featured By

World Class companies are talking about Webvar

Webvar, a platform that empowers enterprises, software vendors and resellers by simplifying software commerce, announced today a new API integration with AWS Marketplace.

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In an era where traditional resellers like CDW are waning, platforms like Webvar are rising, offering efficiency and cost-effectiveness, enhancing ROI for AWS Marketplace.

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AWS launched AWS Marketplace APIs to support seamless integrations with AWS Marketplace, helping sellers to scale business processes related to AWS Marketplace.

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Webvar's commitment to vetting all solutions assures customers that only high-quality products and services are available, bolstering overall trust and credibility in the marketplace.

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