Data Enrichment, Cleansing, and Transformation APIs

Transform your marketing data with Versium REACH APIs - a suite of powerful data enrichment and cleansing tools seamlessly integrated into your workflows. Get actionable data faster, more accurately and at a fraction of the cost of alternatives. Access broad, rich sets of data in real time, adding value to your marketing campaigns, CRM databases and web applications.

Data Enrichment APIs

Contact Append

You have a file of first-party consumer contact information for individuals, and you want to add alternate direct contact information to your file. Potential use cases: Enabling new marketing channels such as email, SMS, direct dial, or direct mail marketing.

Demographic Append

You have some contact information for your customer or prospect and want to know more about that person so you can segment and prioritize your marketing campaigns. Potential use cases: Enabling new marketing channels such as email, SMS, direct dial, or direct mail marketing.

Firmographic Append

Determine which accounts to prioritize by adding firmographic details to your lists. Potential use cases: Segment sales and marketing targets by the firmographic attributes most important for your products/services, prioritize the companies that most closely align with your ICPs, and purge prospects that are a poor fit so sales and marketing teams can optimize their ROI.

Consumer to Business Append

You have a list of names and emails, and you would like to know what company these people work for. Potential Use Cases: This allows you to prioritize your sales and marketing efforts to prospects at companies you recognize, industries you know are a good fit for your product, and/or companies that are of the right size.

IP to Business Domain

You may have access to the IP addresses that visit your website, but you may not know the companies behind those IPs. Potential Use Cases: This will give you valuable insight into who is visiting your website and showing interest in your product, so you can start marketing and selling to these companies.

Hashed Email to Business Domain

You want to extract business domains from email addresses you have, but the email addresses are hashed, or you want to avoid sending PII. Potential Use Cases: This will allow you to extract the business domain from email addresses without providing or receiving any PII.

Data Cleansing APIs

Data Prep

Data Prep allows users to easily cleanse data at scale using a set of automated actions that allow for rapid data manipulation rather than costly manual processing. Data Prep performs a series of data cleansing and manipulation actions on inputs and returns the results of those actions. Data Prep actions can generate new fields, enriching the input records with extra data points. They can also overwrite existing fields, replacing messy inputs with cleansed data. Control over whether a new field is created or an existing field is overwritten lies completely with the end user.

Deduplication

The Deduplication API provides a mechanism to identify and manage duplicate records in a dataset, thereby optimizing storage usage and improving data quality. Users specify criteria to detect duplicates and control the resulting output to either mark, move, or eliminate duplicate records.