Marketplace For Buyers For Vendors For Partners

TruAudience Identity Resolution & Enrichment

TruAudience Identity Solutions improves consumer data hygiene & enrichment to transform marketing and analytics outcomes.

Purchase this listing from Webvar in AWS Marketplace using your AWS account. In AWS Marketplace, you can quickly launch pre-configured software with just a few clicks. AWS handles billing and payments, and charges on your AWS bill.

About

# TruAudience Identity Resolution & Enrichment

TransUnion's marketing solutions business, TruAudience, transforms marketing and media effectiveness with an integrated set of identity resolution and enrichment consumer insights audience activation marketing mix modeling and attribution solutions for brands agencies publishers and technology providers

## Use Cases

### Identity Resolution

* **ID Translation**: Connect with partners to enable activation and measurement

* **Verification & Correction**: Verify the accuracy of identifiers and correct inaccurate or out of date consumer data.

* **Deduplication**: Identify and consolidate records that are in fact the same individual or household

* **Unification**: Resolve datasets across known customer touchpoints like loyalty, e-commerce, and CRM.

---

### Identity Appends

* **Outreach & Engagement**: Leverage new points of contact to reach customers and prospects

* **Graph Building**: Expand your first-party identity graph with offline and online identifiers

### Attribute Appends

* **Customer Insights**: Understand your customers by analyzing their distribution across demographic, behavioral attributes

* **Audience Building**: Create audiences based on demographic and behavioral characteristics

---

## Metadata

Description | Value

----|-----

Data Format(s) | csv

Geographic coverage | United States

Unique identifiers | Name, Address, Phone, Email, Mobile Advertising ID (MAID), IPv4 Address

Update frequency | Monthly

---

## Need Help?

Contact PDLtucloudappsupport@transunion.com for queries and support.

Related Products

Sedai for ECS: Autonomous Optimization & Remediation

Sedai for ECS is an autonomous cloud management platform powered by AI/ML delivering continuous optimization for cloud operations teams to reduce costs by 40%, improve performance by 35%, reduce FCIs by 50% and improve ops productivity 6x

AI based Intelligent Document Processing

Our product is an advanced artificial intelligence solution designed to streamline document processing workflows for businesses of all sizes. Leveraging cutting-edge machine learning algorithms, it automates the extraction, analysis, and interpretation of valuable information from a variety of documents, including invoices, contracts, forms, and more. With this powerful tool, businesses can significantly reduce manual effort, minimize errors, and accelerate decision-making processes.

Automated SAS to Pyspark Conversion

SAS workloads come with high costs, scalability challenges, and limited flexibility. Hexaware’s Amaze® accelerates SAS-to-PySpark migration using Gen AI and LLM-powered automation, ensuring a 70-80% conversion accuracy, 3x-5x faster execution, and up to 40% cost savings.

Vectra Cognito for Service Delivery Partners (Billed Monthly)

Vectra Threat Detection and Response for Partner Provided Consulting Engagements

Real-time & Historical Datafeeds | Global Post-War Contemporary Auctions

This dataset is prepared for statistical factor pricing models and standardized across variables including country, region, currency, vendor, artist for seamless data filtering. It contains 20+ years of all items in the Post-War & Contemporary art category sold on auction by Christie’s, Sotheby’s, Bonhams and Phillips from 2000 to date.

Philter

Philter deidentifies and redacts sensitive information, such as Personally Identifiable Information (PII) and Protected Health Information (PHI), in text.

Tuberculosis - Total number of cases in the US | CDC

Centers for Disease Control and Prevention provides free and open access to various health related data. This release contains total number of Tuberculosis cases reported in the United States, by region and by states, in accordance with the current method of displaying WONDER data. Data on United States will exclude counts from US territories. The data is available for past 2 years.

AWS Security Review

An AWS Security Review is an opportunity to ensure that your cloud infrastructure is optimized for performance, security, reliability, and cost-effectiveness. Our certified AWS architects will identify any potential issues or areas for improvement in your AWS environment and make recommendations to get your back on track.