Total Consumer Insights (TCI) is the most comprehensive collection of U.S. consumer data available. It leverages Verisk Marketing Solution's (formerly Infutor) industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data and offline contact markers. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Verisk's TrueSource™ Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified by the input signals.

### Highlights of the attributes include all items available in the TCI Standard dataset such as:

Individual & household demographic attributes such as age & DOB, gender, marital status, presence of children, ethnicity and language Wealth indicators such as household income, wealth score and credit card usage Residential signals such as homeowner & vacancy status, dwelling type, and market value of home Geographical data points including city, state, zip, zip4, census tract and more

### In addition TCI Plus also includes additional attributes such as:

Supplemental demographics such as education, occupation, religion, veteran status, number of individuals in household, and more Extended wealth and residential signals including credit card usage, market home value, length at residence, year home built and more\

Census-based, including interpolated Census data, geographic demographics Additional geographical signals including latitude, longitude and geo-level precision assignments MarketShare - a proprietary, transactional-based dataset that provides purchase-based affinity scores on 70+ topics (e.g. gifts, pets, cooking etc.) Consumer Passion Index - a proprietary, transactional and self-reported signal modeled dataset that provides sentiment/lifestyle propensity indexes for over 100+ categories (e.g. culture & arts, outdoor sports, apparel, etc.)\

Connex Targets - a proprietary, consumer propensity dataset that drives understanding of consumers’ unique preferences across a range of topics Connex Cluster - Verisk's industry-leading segmentation solution that groups together consumers who exhibit similar demographic, lifestyle and media consumption characteristics. Cluster level available aree household, neighborhood, family, lifestage, generational, digital and messaging

TCI uses a combination of data sources including but not limited to publicly available records, transactional/ purchasing data and self-reported information (e.g. proprietary deterministic demographic data. The resulting dataset includes a combination of deterministic, inferred, interpolated, and modeled attributes.

* Read more about Total Consumer Insights Plus here: [Total Consumer Insights Plus](https://infutor.com/profile-appends/demographic-data-appends/)

### Terms

This offer allows for up to 700,000 queries per month. Any overage will be billed the following month as a Private Offer through AWS Data Exchange at $15.00 per thousand transactions.

### API Guide

* Read more about TCI Standard API here: [Total Consumer Insights API]() <https://apidocs.infutor.com/?version=latest#45a34f1e-7f04-4141-9613-e2637a8da730>

### Use Cases

Outbound: Increase Marketing Reach Outbound: Reduce Marketing Waste Outbound: Improve Loyalty, Retention and Upsell Optimize CRM/CDP: Create Value Added Solutions and/or Custom Models Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation Optimize CRM/CDP: Identify and Activate Top Audience Segments

### Need Help?

* If you have questions about our products, contact us at [partners@infutor.com](partners@infutor.com)

### About Verisk Marketing Solutions

Verisk Marketing Solutions (formerly Jornaya, Infutor, and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empower marketers to optimize every single engagement. We’ve mastered the blend of identity, attribute, and intelligence data combined with powerful on-demand technology. And we deliver accurate consumer identity insights to brands in real-time. Our vast linked identity graph combined with our in-house expertise uniquely positions us as the data-driven consumer identity intelligence provider that empowers any organization to exceed its goals. Verisk Marketing Solutions is powered by our TrueSource™ Identity Graph that provides the industry’s most accurate and extensive consumer identity information. Our partners leverage our identity graph to verify, complete, enrich, link, and maintain their consumer identities, creating a powerful, single consumer profile. Visit us here: [Infutor.com](https://infutor.com/)