### Description

Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. Total Consumer Insights leverages Verisk Marketing Solution's (formerly Infutor) industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data (lat/long coordinates, including geo level precision assignments), offline contact markers, Connex segmentation clusters, and nearly 30 Census fields. This is a 100K row, random sample with no Personal Identifiable Information [PII](). The file also contains the demographics and behavioral insights from:

### Property Appends requires the purchase of the Total Consumer Insights Base File

* Read more about Total Consumer Insights here: [Total Consumer Insights Overview](https://infutor.com/on-premise-identities/total-consumer-insights/)

* Verisk proprietary deterministic demographic data

* Rich transaction history and consumer passion index from MarketShare and Consumer Passion - Index data

* Connex Cluster segmentation and purchase targets -- read more about Connex Clusters here: [Connex Cluster Overview](https://infutor.com/intelligence/total-consumer-connex-clusters/))

* Census data, including interpolated data

* Property Appends covers over 150 million commercial and residential properties, with as many as 200 property attributes, home value information, mortgage data attributes, and more.

Please Note: Data is not to be purchased to be resold or used for digital activation purposes, please see End User Agreement. For reseller use cases or for digtial activation please contact [partners@infutor.com](partners@infutor.com)

### File Layout

View the file layout here: [Total Consumer Insights File Layout](https://datadocs.infutor.com/total-consumer-insights/)

### Use Cases

* Outbound: Increase Marketing Reach

* Outbound: Improve Loyalty, Retention, and Upsell

* Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation

* Retain, Upsell and/or Cross-Sell Existing Customers

* Extend and Enhance Consumer, Verticalized, Identity and Lead Generation Dataset

### Need Help?

* If you have questions about our products, contact us at [partners@infutor.com](partners@infutor.com)

### About Verisk Marketing Solutions

Verisk Marketing Solutions (formerly Jornaya, Infutor, and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empower marketers to optimize every single engagement. We’ve mastered the blend of identity, attribute, and intelligence data combined with powerful on-demand technology. And we deliver accurate consumer identity insights to brands in real-time. Our vast linked identity graph combined with our in-house expertise uniquely positions us as the data-driven consumer identity intelligence provider that empowers any organization to exceed its goals. Verisk Marketing Solutions is powered by our TrueSource™ Identity Graph that provides the industry’s most accurate and extensive consumer identity information. Our partners leverage our identity graph to verify, complete, enrich, link, and maintain their consumer identities, creating a powerful, single consumer profile. Visit us here: [Infutor.com](https://infutor.com/)