### Description

Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. Total Consumer Insights leverages Verisk Marketing Solution’s industry-leading consumer Identity Graph consisting of demographic and location data (lat/long coordinates, including geo level precision assignments), offline contact markers, Connex segmentation clusters, and nearly 30 Census fields. The file also contains the demographics and behavioral insights from:

* Read more about Total Consumer Insights here: [Total Consumer Insights Overview](https://infutor.com/on-premise-identities/total-consumer-insights/)

* Verisk proprietary deterministic demographic data

* Rich transaction history and consumer passion index from MarketShare and Consumer Passion - Index data

* Connex Cluster segmentation and purchase targets -- read more about Connex Clusters here: [Connex Cluster Overview](https://infutor.com/intelligence/total-consumer-connex-clusters/))

* Census data, including interpolated data

* Auto (up to 4 vehicles) + metadata + analytics intelligence (in-market auto scores)

Please Note: Data is not to be purchased to be resold or used for digital activation purposes, please see End User Agreement. For reseller use cases or for digtial activation please contact partners@infutor.com.

### File Layout

View the file layout here: [Total Consumer Insights File Layout](https://datadocs.infutor.com/total-consumer-insights/)

### Use Cases

* Outbound: Increase Marketing Reach

* Outbound: Improve Loyalty, Retention, and Upsell

* Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation

* Retain, Upsell and/or Cross-Sell Existing Customers

* Extend and Enhance Consumer, Verticalized, Identity and Lead Generation Dataset

### Need Help?

* If you have questions about our products, contact us at [partners@infutor.com](partners@infutor.com)

### About Verisk Marketing Solutions

Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions

Support contact email address

Partners@infutor.com

Support contact URL

<https://infutor.com>

Refund policy

Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com