TCS’s AI VX Studio is a comprehensive Media solution that leverages AWS’s cutting edge technology to revolutionize Media operations across content processing, enrichment, moderation and workflow. The solution leverages AWS services including Amazon Bedrock, SageMaker, Rekognition, Transcribe, Comprehend, Elemental service along with AWS serverless architecture and scalability using High Performance Compute(HPC). It also leverages modular sweet of services from Intel and Nvidia along with enhanced with TCS in-house capabilities to offer a differentiated experience augmented with TCS Video Prompt engineering and Media processing experts from TCS global delivery centers.

The solution is applicable for all industries that leverages media content in their business life-science like Banking and Financial Services, EdTech, Life Science and Health Care, Manufacturing, Retail and Travel, Transport and Hospitality etc.., Use case scenario such as Video Analytics, curated travel content, Medical Consultation Summary, localization, Compliance check, summarization and talk to media.

Key differentiators

Unified Experience of Technology and Human touch – We combine the efficiency and scale of AI with the contextual awareness of human professionals from TCS Global Delivery Centers, this ensures not only faster content processing and moderation but also making nuanced decision making for complex media tasks localization, compliance and brand alignment. The human-in-the-loop model enhances trust, quality, and accountability.

Optimized Hyper Automation with AI and GenAI - Our solution integrates traditional AI, Generative AI, and emerging agentic AI capabilities and also Intel and Nvidia libraries and services to automate the entire media supply chain.

Customizable Suite of Services - our solution offers a plug-and-play suite of services. This modularity allows clients to adopt what they need, scale effortlessly, and evolve with changing business requirements without major reengineering.

Benefits to the Customer

Accelerated Time to Market: Launch new content, services, and monetization models faster through AI-driven automation that shortens production and distribution timelines.

Reduced Total Cost of Ownership: Leveraging AI, GenAI Agentic AI reduces dependency on manual workflows and human intensive tasks, while our globally distributed delivery model—including offshore operations—lowers operational costs and provides 24x7 scalability without compromising quality.

Scalable, Future-Proof Solution: The solution is designed with a modular, cloud-native architecture that supports evolving media formats, regional expansion, and new use cases—ensuring long-term adaptability and return on investment.

Accelerated Operational Readiness:  With pre-built AI templates, automation blueprints, and integrations, organizations can onboard quickly or deploy in their Cloud Environment and go live with minimal disruption.