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Snowplow

Unlock the full potential of your data with Snowplow's Customer Data Infrastructure (CDI) for AWS - the key to eliminating data silos, optimizing costs, and leveraging AWS's powerful ecosystem for advanced analytics, real-time operations, and AI workloads.

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About

Snowplow on AWS allows you to leverage your behavioral data in any lake, real-time stream, or analytical workload. Snowplow Customer Data Infrastructure is a privacy-centric solution deployed in the client's VPC and Amazon sub-account. It offers comprehensive behavioral data collection, enrichment, and governance capabilities, eliminating data silos by gathering information from various first-party data sources (websites, mobile apps, etc).

Snowplow offers cost-effective data management by storing diverse data sets (structured, unstructured, semi-structured) in S3 object storage and leveraging AWS Glue as a cataloging method. Snowplow CDI also leverages Amazon Kinesis to process and operationalize large streams of data into other AWS services and/or external platforms, focusing on interoperability and scale. The solution democratizes access to data across analytics, data science, and other workstreams.

In storing and processing your most valuable asset, first-party customer data, businesses can rely on a Snowplow + AWS foundation within their data stack, avoiding downstream vendor lock-in for various workloads, and ultimately future-proof their business for an AI-centric architecture.

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