SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution that enables intelligent, purpose driven marketing. Using dynamic data collection, CI 360 enables marketers to gain a holistic view of all components of the customer journey. With SAS CI 360, marketers can use owned data to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications across all marketing channels.

Product Overview

SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution that orchestrates the entire customer experience, from digital data collection to identity management and resolution to activating customer journeys and optimizing engagement success. CI 360 enables customer journey activation across all devices and channels (email, display, mobile, social, and CTV) with embedded AI-driven helpers to make analytical marketing easy. Native, out of the box integrations make plugging CI 360 into your marketing ecosystem a breeze.

The CI 360 POC offering allows customers the ability to leverage the digital marketing capabilities of CI 360 for 120 days and includes the following capabilities:

-360 Discover: Granular, dynamic customer level data collection backed by best-in-class customer data platform capabilities for data ingestion, identity management, audience segmentation, and data activation - to create a complete, consistent customer profile.

-SAS 360 Engage: Digital: Extract analytical insights from online data and orchestrate meaningful customer interactions across digital channels (web, mobile, social, etc.). Merge digital customer behavior insights for more confident marketing measurement and attribution. Tie digital intelligence to traditional data sources and test creative along the way to determine ideal interaction methods.

Together these modules create flexible solutions for enterprise marketers to win, serve, and retain prospects as well as existing customers.

Highlights

CDP - The SAS Customer Data Platform integrates directly with modules listed to create and maintain a single customer and prospect view across all known and anonymous identifiers. Brands can continuously improve customer understanding with data and applied analytics, leading to a more comprehensive and satisfying customer experience.

Natively Built - CI 360 has been natively developed and unified by design. Avoid costly software duplication and custom integration work. the SAS hybrid data architecture helps avoid expensive, risky data duplication or movement while maintaining strict data governance anthed compliance.

Easy Integrations - CI 360 is open and extensible, with prebuilt APIs, SDKs, and integration agents within a Connectors module. Seamlessly integrate with SAS risk, fraud, decisioning, streaming analytics, and digital advertising solutions. Work with adjacent open-source analytic platforms or other partner Martech applications.