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Modern Marketing Measurement with MMM & MTA

Zimetrics' Modern Marketing Measurement solution brings together Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver holistic, privacy-first marketing analytics—built entirely on AWS. Designed for brands and agencies navigating the post-cookie era, our solution enables accurate cross-channel ROI measurement, budget optimization, and conversion attribution without relying on third-party identifiers. By leveraging AWS-native tools like SageMaker, Athena, and QuickSight, we help marketing teams uncover the true impact of every channel, simulate budget changes, and make smarter investment decisions. The offering includes custom model development, insight delivery, simulation tools, and white-glove support tailored to your business.

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About

Overview

As cookies fade and media fragmentation grows, marketers need a better way to measure effectiveness across traditional and digital touchpoints. Zimetrics provides custom MMM and MTA frameworks that blend statistical rigor with marketing intelligence.

By leveraging AWS-native tools, we enable organizations to:

Estimate ROI across online/offline channels

Understand the marginal value of each marketing input

Simulate budget reallocations

Attribute conversions across the full funnel

This integrated approach empowers marketing teams to optimize budget allocation and deliver measurable business outcomes—without compromising on privacy or transparency.

Key Activities

Measurement Readiness Assessment: Evaluate data availability, media mix complexity, and organizational analytics maturity.

Data Integration & Engineering:

Ingest campaign, sales, CRM, and external data via AWS Glue, Amazon AppFlow, and Amazon S3

Normalize and enrich time-series data using AWS Lambda, Amazon Athena, and Amazon Forecast

Model Development

Build custom MMM models using Amazon SageMaker and probabilistic programming libraries

Incorporate MTA methodologies for short-window path attribution using Amazon Personalize or rule-based heuristics

Budget Optimization & Simulations

Run “what-if” planning scenarios and marginal ROI analysis

Simulate impact of spend shifts using interactive tools

Insight Delivery & Enablement

Visual storytelling and dashboards via Amazon QuickSight

Workshops and enablement sessions to interpret and activate insights

Deliverables

Customized MMM & MTA Models: Built specifically to your data, market dynamics, and business goals

Channel ROI & Contribution Reports: Insights across media types, time periods, and geographies

Optimization Simulator: Scenario planning engine to test and prioritize budget changes

Interactive Dashboards: Visualization of performance drivers and KPIs for marketing, analytics, and finance teams

Documentation & Playbooks: Model methodology, refresh protocols, and activation strategies

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