## 1. Definitions

We can define **App Market Share** as *the percentage (%) of users who have an app installed in relation to the total set of unique users in the sample*.

On the other hand, the **Banking sector in Spain** consists of 29 apps:

- app.wizink.es (**WiZink, tu banco senZillo**)

- com.bancamarch.bancamovil (**Banca March**)

- com.bancapueyo.epueyomovil (**e-pueyo**)

- com.bankinter.launcher (**Bankinter Móvil**)

- com.bbva.bbvacontigo (**BBVA Spain | Online banking**)

- com.cajaingenieros.android.bancamovil (**Caja de Ingenieros Banca MÓVIL**)

- com.cajasur.android (**Cajasur**)

- com.grupocajamar.wefferent (**Grupo Cajamar**)

- com.imaginbank.app (**Imagin. Much more than an app to manage your money**)

- com.indra.itecban.triodosbank.mobile.banking (**Triodos Bank. Banca Móvil**)

- com.kutxabank.android (**Kutxabank**)

- com.mediolanum (**Banco Mediolanum España**)

- com.rsi (**ruralvía**)

- com.rsi.Colonya (**Colonya Caixa Pollença**)

- com.selfbank.mobileapp (**Self Bank · by Singular Bank**)

- com.targoes_prod.bad (**TARGOBANK - Banca a distancia**)

- com.tecnocom.cajalaboral (**Banca Móvil Laboral Kutxa**)

- es.bancosantander.apps (**Santander**)

- es.caixagalicia.activamovil (**ABANCA- Banca Móvil**)

- es.caixageral.caixageralapp (**Banco Caixa Geral España**)

- es.cm.android (**Bankia**)

- es.evobanco.bancamovil (**EVO Banco móvil**)

- es.ibercaja.ibercajaapp (**Ibercaja**)

- es.lacaixa.mobile.android.newwapicon (**CaixaBankNow**)

- es.liberbank.cajasturapp (**Banca Digital Liberbank**)

- es.openbank.mobile (**Openbank – banca móvil**)

- es.univia.unicajamovil (**UnicajaMovil**)

- net.inverline.bancosabadell.officelocator.android (**Banco Sabadell App. Your mobile bank**)

- www.ingdirect.nativeframe (**ING España. Banca Móvil**)

## 2. Product contents

One file is provided (**SHARE_ES_01-20_01-21.csv**) which contains, for each quarter **from T1 2020 to T1 2021** (5 quarters in total), the app market share ranking of the most important mobile apps in the **Banking** sector in Spain (29 apps from Banking Spain).

The data is encoded in the **ISO-8859-1** format and have been generated from a representative sample of **more than 225,000 unique monthly users** on average.

The information only comes from **Android devices**.

Each field in the file can be defined as follows:

| Field| Description |

| ----------- | ----------- |

| Quarter | The time period in which the market share is represented (quarter). |

| Last day of Quarter | The last day of the quarter the data is associated to. |

| App Name | The name of the app. |

| Package | The package which identifies the app. |

| Share | The market share of the apps in that quarter. |

Below is an example of the content of the file:

Quarter;Last day of Quarter;App Name;Package;Share

2020 T1;2020-03-31;CaixaBankNow;es.lacaixa.mobile.android.newwapicon;18.78

The information shown in the example means that in the first quarter of 2020 the CaixaBankNow app had a market share in Spain of 18.78%. In other words, 18.78% of the users in the sample chosen for the first quarter had the CaixaBankNow app installed.

## 3. Related Trecone products

This product only provides the app market share rankings in relation to the set of total users in Spain, but if you also want data dimensioned by province, you can directly check the Trecone product **"Market share of mobile banking applications in Spain (extended version)"**

## 4. Use of data

As detailed in the Data Subscription Agreement (DSA) for Aws Marketplace, Subscriber and any other User of Data, or any subset thereof, may not:

- (a) publish, disseminate, distribute or provide access of any kind to the Data , or any material subset thereof, to any third party;

- (b) sell, sublicense, loan, lease, assign, authorize others to access, use, or disclose, or attempt to grant any rights to, the Data, or any material subset thereof, to third parties;

- (c) except as permitted by Law, decompile, reverse engineer, or otherwise attempt to derive source code from the Data;

- (d) use the Data or any material subset thereof to act as a consultant, service bureau, or application service provider; or

- (e) to the extent the Data is provided in a manner that does not identify an individual, use the Data to create, generate, or infer any information relating to the identity of an individual.