LoyaltyPlus is our AWS-hosted, enterprise SaaS loyalty management platform that has driven customer identification, engagement, and retention for major brands since 2009.

As a leading platform in the customer loyalty industry, LoyaltyPlus is the ideal foundation to integrate loyalty into your customer experience strategy. Whether you are launching a new program or evolving an existing one, LoyaltyPlus gives you the technology to create data-driven insights and experiences that build customer loyalty through both transactional and emotional connections.

About LoyaltyPlus

With flexible business rules, limitless integration capabilities, global scale, and robust feature set, LoyaltyPlus enables unique, custom loyalty programs that go beyond basic transactions to serve as the cornerstone of the customer loyalty experience.

The platform has a scalable and stable foundational architecture to support global, enterprise loyalty programs:

Leading global AWS infrastructure supporting programs in and across NA, EU, and APAC

Architecture built for real-time with more than 50 RESTful APIs, data feeds, and webhooks to provide critical business data to any system in your martech stack, and engage consumers with timely, relevant content and incentives

Privacy and security by design with SOC 1 Type II, SOC 2, GDPR, and CCPA compliance

99.99% uptime for trailing 36 months, supporting billions of transactions annually with <100ms response time at scale

LoyaltyPlus is built around a flexible, rules-based engine where you can define earning and redemption activities, limits, rewards, promotions, and other loyalty strategies. This flexibility enables you to move beyond transaction-focused programs into data-driven, cross-channel loyalty experiences with engagement-driven features, including:

Tiers

Badges

Punch cards for frequency or multi-step earning approaches

Promotions and offers

Social listening

Referrals

Custom event tracking and awarding from any system in the brand-owned martech stack

Benefits for AWS Customers

LoyaltyPlus enables you to design, deploy, and optimize an omni-channel, custom loyalty solution that aligns with your unique brand, understands your best customers, and grows valuable relationships with them through catered experiences.

LoyaltyPlus provides near-real-time loyalty data to fuel identity, augment customer profiles, and drive activation strategy aligned to other technologies and solutions in the AWS ecosystem.

LoyaltyPlus One-Month Trial

Merkle is offering a one-month LoyaltyPlus trial so you can explore the platform admin portal and documentation, understand how loyalty programs are configured, and try out some common tasks at your own pace. You can purchase the trial directly from this listing. Merkle will also include a Quick Start Guide to support your platform exploration. Please note, trials do not renew.

Once the trial is complete, you can choose to license the platform and move into an implementation phase with Merkle or take advantage of Merkle loyalty consulting services to round out your loyalty strategy.

Contact Us for Private Offer

Merkle uses AWS Private Offers to extend custom pricing, scope, EULA, and contract terms. Please contact us at Loyalty-AWSMarketplace@merkleinc.com for a Private Offer.