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Link2Me Consumer Essentials

Link2Me Consumer Essentials Provides Marketers Access to 100% of U.S. Households

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About

**Overview**

Link2Me Consumer Essentials provides marketers with the data needed to maximize customer relationships by enhancing and understanding their existing customer data and filling in gaps in customer contact information to use for omnichannel marketing. **All data is de-identified and cannot be used to identify individual consumers.**

**Regional Coverage**

Link2Me Consumer Essentials are for **U.S. consumers.**

**Formats**

This product is delivered in the following format: *Pipe Delimited File (PSV)*

**Additional Product Information**

Link2Me Consumer Essentials comes **standard with persistent identity keys** and covers 100% of U.S. households, including all marketable consumers within those households. Types of attributes available in Link2Me Consumer Essentials include: **Individual (anonymized), Household, Interests, Behavior, and Purchase Behavior.**

When you have a more complete view of your best customers, Link2Me Consumer Essentials can help you **find prospects with the same attributes as your best customers.** Targeting the best possible prospects **reduces marketing spend and increases the return on your investment.**

Today's consumers expect relevant marketing. To do that, you must have relevant knowledge about who your customers are, what their preferences are and where they prefer to be reached. Link2Me Consumer Essentials enables greater insight about today's consumers - **whether it is online or offline.**

**Key Features**

* Curated from multiple, unique data sources.

* Adstra has carefully modeled Link2Me Consumer Essentials against the U.S. population. For additional modeling options, please contact AmazonSupport@adstradata.com.

* High quality, individual level data.

* Includes a persistent synthetic ID which supports full data portability.

* Can be combined with other attribute data sets.

* Includes U.S. consumers.

**Benefits**

* Customized data applications for marketing

* Omnichannel usage

* Updated frequently to ensure the most current consumer data

* Consistent format for easy integration

**Permitted Uses**

* Analytics and Modeling Audiences

* Targeting and activation version is available - requires additional license

* Each record includes a synthetic key which can be used for onboarding with **your onboarder of choice**

* Measurement and attribution version available - requires additional license

**Additional Information & Support**

* For online information, please visit <https://www.adstradata.com>

* For questions or support, email AmazonSupport@adstradata.com

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