Marketplace For Buyers For Vendors For Partners

ISV Masterclass - Marketplace Readiness, Migration and Modernization

Led by ex-AWS insiders and SourceFuse - this high-impact session offers ISVs a tailored SaaS transformation roadmap, real cost-saving strategies, growth strategies, and access to AWS programs—all delivered at no cost.

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About

Why This Workshop?

Independent Software Vendors (ISVs) face three major challenges:

🔹 Scaling SaaS profitably

How to build & optimize multi-tenant architectures for true SaaS scalability

How to generate new revenue streams via AWS Marketplace

🔹 Optimizing Cloud Costs

How to use Private Pricing Agreements (PPAs) and FinOps strategies to optimise cloud spend

🔹 Driving Continuous Innovation

How to apply Amazon’s innovation playbook to outpace competitors

How to build an agile, experiment-driven culture that accelerates growth

But here’s the problem—most ISVs leave massive opportunities on the table.

✅ 75% of mid-sized customers overpay for their IT estate by 30-50% because they don’t use Private Pricing Agreements.

✅ Most ISVs delay SaaSification & Marketplace readiness, losing out on scaling potential.

✅ Few companies truly apply Amazon’s innovation principles, despite their proven ability to drive scale & profitability.

The Solution: A No-Cost, High-Impact Workshop

To help ISVs overcome these challenges, SourceFuse innovation experts have designed an exclusive, invite-only workshop.

Who’s Leading the Workshop?

Johan Hanekom (Ex-AWS, Business Strategy Expert)

✅ AWS Culture of Innovation Expert, working with over 1,000 C-level executives

✅ Globally recognized strategist, helping ISVs apply Amazon’s leadership playbook

✅ Author of ‘Garage Thinking’—a framework that helps companies scale like Amazon & Netflix

James Marks (Ex-Amazon AWS, Founder of Canopy)

✅ Former AWS Global Productivity Team Lead, responsible for $100M+ in cloud savings

✅ One of the world’s top AWS pricing & contract negotiation experts

✅ Helps ISVs secure better deals, cut IT estate bills by up to 50%, and implement FinOps best practices

Vidur Ahluwalia (Head of EMEA Business, SourceFuse)

✅ Creators of ARC SaaS, an open-source multi-tenant control plane that makes ISVs SaaS & Marketplace-ready

✅ AWS Premier Consulting Partner specializing in SaaS transformation and cloud migration

Next Steps & Takeaway Report in 7 days

✅ Within one week, you’ll receive a personalized report covering:

🔹 Business & Innovation Strategy Recommendations

🔹 AWS Cloud Cost Analysis & Negotiation Plan

🔹 SaaSification & Cloud Modernization Roadmap

🔹 AWS Markeplace Readiness and Funding Eligibility Assessment

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