## Overview

GapMaps Demographics Data for India - Premium

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a 150m grid level. Understand who lives in a catchment, where they work and their spending potential which allows you to:

* better understand your customers

* identify optimal locations to expand your retail footprint

* define sales territories for franchisees

* run targeted marketing campaigns.

The premium demographics data for India contains:

* 2023 Population

* 2011 Census Metrics: Age Profile (0-6, 7+), Scheduled Caste/Tribes, Literacy, Employment, Occupation

* 2023 Worker population

* Consuming Class (2023, No of Residents)

* Prosperity Index (2023, No of Residents)

* 2023 Retail Spending (Food & Beverage, Grocery, Apparel, Other)

## Requirement for subscription request:

Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.

If you require further information or support, please contact GapMaps at aws\_support@gapmaps.com.

## Example fields:

* Population Summary

* Age Profile (2011, No. of Residents)

* Caste (2011, No. of Residents)

* Literacy (2011, No. of Residents)

* Employment (2011, No. of Residents Age 15+)

* Occupation (2011, No. of Main Workers)

* Consuming Class (2023, No of Residents)

* Prosperity Index (2023, No of Residents)

* Resident Retail Spending (INR Per Annum)

* Resident Retail Spending Per Capita (INR Per Annum)