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Generative AI/Amazon Q for Marketing (NAMER Region)

Crayon’s Generative AI for Marketing engagement is designed to help you integrate GenAI into marketing workflows. By leveraging GenAI solutions like Amazon Q Business, marketing teams can streamline content creation, enhance campaign optimization, and deliver a more personalized customer experience, while simultaneously reducing the burden of repetitive tasks and empowering marketing professionals to focus on more strategic initiatives like brand development and customer engagement.

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About

With Crayon’s expert guidance, your organization can harness the power of GenAI to create a more efficient and empowering modern workplace. Our engagement, specifically designed for marketing use cases, begins with a comprehensive workshop to understand your unique needs. We will ideate based on your challenges and our team's extensive experience, providing education on available solutions to bring use cases to life. We’ll then support you through a proof-of-concept phase and ensure successful scaled implementation.

Our methodology:

Workshop & Ideation: Crayon’s consultants work with key stakeholders to understand goals, pain points, and expectations for GenAI, including review of data sources, change management requirements, and enablement needs to identify a use case for a proof-of-concept (POC).

Proof of Concept (POC): After determining if Amazon Q Business or a more customized solution on Bedrock is the best fit, we will help implement a tailored solution for a limited set of users, providing an executive summary with outcomes and recommendations.

Implementation: Based on learnings from the POC, Crayon can then scale the solution into your organization’s day-to-day operations, ensuring security, data integrity, and system compatibility. We’ll also provide a prompt library and identify additional use cases for specific business lines.

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