Fan 360 Solution – Transforming Fan Engagement
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Adastra's Fan 360 Solution on AWS empowers sports organizations with a holistic, data-driven view of their fanbase by aggregating data from ticketing systems, social media, e-commerce, and event interactions. This robust platform not only enhances fan profiling but also uses predictive analytics to forecast trends and identify new revenue opportunities. By offering hyper-targeted marketing capabilities and real-time engagement strategies, Fan 360 helps organizations drive fan loyalty, optimize event attendance, and maximize sponsorship ROI.
Approach
Adastra’s Fan 360 Solution follows a structured approach, starting with a maturity assessment and roadmap, moving through an MVP implementation phase, and culminating in a full-scale Fan 360 platform deployment. Our process emphasizes continuous analytics and AI enablement to ensure sustained engagement and revenue growth.
Activities
Initial Assessment: Analyze current data infrastructure, data quality, and technology stack.
Identity Resolution: Develop a strategy to merge disparate data points into unified fan profiles.
Engagement Strategy Development: Define KPIs and build future engagement strategies.
Roadmap Creation: Craft a phased implementation plan focusing on short- and long-term wins.
Implementation: Deploy the base data platform with real-time analytics and personalized engagement tools.
Deliverables
Fan Data Platform Roadmap: A detailed plan outlining phased implementation of the Fan 360 platform.
Integrated Fan Profiles: Aggregated data providing a comprehensive view of fan demographics and behavior.
KPI Framework: Defined metrics to measure fan engagement and the success of targeted strategies.
Analytics & AI Enablement: Tools and strategies to continuously enhance fan experiences.
Outcomes
Enhanced Fan Understanding: Develop deep insights into fan preferences and behaviors.
Personalized Engagement: Increase fan loyalty through targeted and timely marketing strategies.
Revenue Growth: Identify new monetization opportunities and improve event attendance.
Strategic Insights: Maximize sponsorship ROI with detailed analytics on fan demographics and engagement.
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