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Fan 360 Solution – Transforming Fan Engagement - logo

Fan 360 Solution – Transforming Fan Engagement

Adastra’s Fan 360 Solution on AWS unifies diverse 1st and 3rd party data sources—including ticket sales, social media, and event engagement—into a centralized analytics platform. This powerful solution enables sports organizations to create comprehensive fan profiles, leverage real-time analytics, and develop personalized marketing strategies that drive loyalty and maximize revenue.
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About

Adastra's Fan 360 Solution on AWS empowers sports organizations with a holistic, data-driven view of their fanbase by aggregating data from ticketing systems, social media, e-commerce, and event interactions. This robust platform not only enhances fan profiling but also uses predictive analytics to forecast trends and identify new revenue opportunities. By offering hyper-targeted marketing capabilities and real-time engagement strategies, Fan 360 helps organizations drive fan loyalty, optimize event attendance, and maximize sponsorship ROI.

Approach

Adastra’s Fan 360 Solution follows a structured approach, starting with a maturity assessment and roadmap, moving through an MVP implementation phase, and culminating in a full-scale Fan 360 platform deployment. Our process emphasizes continuous analytics and AI enablement to ensure sustained engagement and revenue growth.

Activities

Initial Assessment: Analyze current data infrastructure, data quality, and technology stack.

Identity Resolution: Develop a strategy to merge disparate data points into unified fan profiles.

Engagement Strategy Development: Define KPIs and build future engagement strategies.

Roadmap Creation: Craft a phased implementation plan focusing on short- and long-term wins.

Implementation: Deploy the base data platform with real-time analytics and personalized engagement tools.

Deliverables

Fan Data Platform Roadmap: A detailed plan outlining phased implementation of the Fan 360 platform.

Integrated Fan Profiles: Aggregated data providing a comprehensive view of fan demographics and behavior.

KPI Framework: Defined metrics to measure fan engagement and the success of targeted strategies.

Analytics & AI Enablement: Tools and strategies to continuously enhance fan experiences.

Outcomes

Enhanced Fan Understanding: Develop deep insights into fan preferences and behaviors.

Personalized Engagement: Increase fan loyalty through targeted and timely marketing strategies.

Revenue Growth: Identify new monetization opportunities and improve event attendance.

Strategic Insights: Maximize sponsorship ROI with detailed analytics on fan demographics and engagement.

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