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Factori Mobility Data | Foot traffic data (1 year history)

We provide high-quality persistent mobility data from our partnered mobile apps & SDKs and this data feed is aggregated from multiple data sources globally and is delivered as a daily feed. All data is collected and anonymized with clear consent and terms of usage.

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About

Mobility/Location data is gathered from location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Factori ingests, cleans, validates, and exports all location data signals to ensure only the highest quality of data is made available for analysis.

Record Count:90 Billion+

Capturing Frequency: Once per Event

Delivering Frequency: Once per Day

Updated: Daily

Mobility Data Reach:

Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings.

Data Export Methodology:

Since we collect data dynamically, we provide the most updated data and insights via a best-suited interval (daily/weekly/monthly/quarterly).

Use Cases:

Consumer Insight:

Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes.

Market Intelligence:

Study various market areas, the proximity of points or interests, and the competitive landscape.

Advertising:

Create campaigns and customize your messaging depending on your target audience's online and offline activity.

Retail Analytics

Analyze footfall trends in various locations and gain understanding of customer personas.

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