Cleeng - Subscriber Retention Management™
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Core is a Subscriber Management System (SMS) designed for media. It enables user management and monetization of video content in a variety of paid business models - subscriptions, live pay-per-view, video on demand, and passes.
Core handles all aspects of subscriber management for OTT video platforms, in particular:
Identity and access: enable viewers to create, access, and manage their accounts.
Product entitlement: allows broadcasters to set up different types of offers for their customers, for example, subscriptions, season passes, live pay-per-view, etc., as well as create offer localizations to adjust offers and restrict purchases based on user geolocation. Viewers can access content that's part of their offering using different devices (web and native apps, including mobile apps, SmartTV, Roku, Amazon Fire, Hulu, etc.).
Subscriber billing: facilitates payments through certified payment gateway integrations with Adyen, PayPal, Altapay, and many other providers, creation of promotional campaigns and coupons, integration with tax solutions, as well as adjusting pricing based on currency, tax, payment method, or geolocation. At the same time, it enables viewers to upgrade or downgrade their plan, and review invoices and payment methods.
Customer service: allows broadcasters to manage customer subscriptions, access transaction data, as well as handle refunds.
ChurnIQ enables subscriber segmentation, shows subscriber growth and churn trends, and connects to marketing tools so that certain changes in your customers' behavior trigger targeted campaigns.
Together, Core and ChurnIQ offer you a comprehensive tool to boost your ARPU and increase subscriber retention.
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