The ShareThis Auto Trends & Behavior Data is a curated dataset focused on the automotive sector. We ingest and analyze data from manufacturers, dealerships, and parts & accessories websites to help clients map the latest trends and better understand how consumers engage with different auto brands and products online.

Get insights into how new vs. used and pre-owned markets are performing. Analyze shifts and trends on shares of engagement by brand. Capture external data signals that might indicate growth or decline in the sector, such as licensing & registration, fuels & lubricants, parts & accessories. Assess car buyers’ latest preferences and interests in specific regions.

Use-Cases

Auto clients use ShareThis Data, often in combination with first-party data and other external data sources, to improve business performance and accelerate growth across various use-cases:

Targeting & Activation

Define the right target audience for new or existing products and services, and build segments more likely to engage and convert

Test and automate marketing messages based on how consumers interact with various topics online

Get insights into new and unexplored segments, channels, and cross-interests that present a potential business opportunity

Advance your personalization strategy with additional behavioral data

Customer Acquisition

Design curated shopping experiences, across channels and over time

Optimize the sales funnel, develop new interest profiles, monitor consumers’ attitudes and sentiment trends towards known brands

Increase sales from online behavior through exclusive special offers, products recommendations, and re-engage existing customers

Trigger more strategic efforts to nurture potential customers' relationships across the proper channels

Insights & Analytics

Uncover patterns and trends within an industry, product, and among competitors

Enhance customer profiling and access valuable information beyond what's captured through traditional customer relationship channels

Optimize demand and supply through historical and ongoing data in various areas of the business

Get insights into what consumers are searching and engaging online to expand research and development

Interested? Subscribe to download a 1-day data sample for free, or contact ShareThis at awssupport@sharethis.com for more information.