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Auto Trends & Consumer Behavior Data by ShareThis

ShareThis collects consented pseudonymous digital behavioral data captured in real-time through our content engagement tools on over 600M global web pages. It provides rich insights into consumer’s daily interactions and interests through their online behavior - searches, clicks, shares, and pages visited.

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About

The ShareThis Auto Trends & Behavior Data is a curated dataset focused on the automotive sector. We ingest and analyze data from manufacturers, dealerships, and parts & accessories websites to help clients map the latest trends and better understand how consumers engage with different auto brands and products online.

Get insights into how new vs. used and pre-owned markets are performing. Analyze shifts and trends on shares of engagement by brand. Capture external data signals that might indicate growth or decline in the sector, such as licensing & registration, fuels & lubricants, parts & accessories. Assess car buyers’ latest preferences and interests in specific regions.

Use-Cases Auto clients use ShareThis Data, often in combination with first-party data and other external data sources, to improve business performance and accelerate growth across various use-cases:

Targeting & Activation Define the right target audience for new or existing products and services, and build segments more likely to engage and convert Test and automate marketing messages based on how consumers interact with various topics online Get insights into new and unexplored segments, channels, and cross-interests that present a potential business opportunity Advance your personalization strategy with additional behavioral data

Customer Acquisition Design curated shopping experiences, across channels and over time Optimize the sales funnel, develop new interest profiles, monitor consumers’ attitudes and sentiment trends towards known brands Increase sales from online behavior through exclusive special offers, products recommendations, and re-engage existing customers Trigger more strategic efforts to nurture potential customers' relationships across the proper channels

Insights & Analytics Uncover patterns and trends within an industry, product, and among competitors Enhance customer profiling and access valuable information beyond what's captured through traditional customer relationship channels Optimize demand and supply through historical and ongoing data in various areas of the business Get insights into what consumers are searching and engaging online to expand research and development

Interested? Subscribe to download a 1-day data sample for free, or contact ShareThis at awssupport@sharethis.com for more information.

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