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Your marketing engine for AWS Marketplace
We help software companies get more visibility, more partners, and more revenue from AWS Marketplace without the usual complexity.
You're great at building software — let us drive your growth
Webvar Amplify is a fully managed go-to-market (GTM) and distribution platform designed to remove the friction from Marketplace growth, marketing, partner programs, and listing performance. You focus on building a great product, Amplify makes sure the right buyers and partners discover it.
For ISVs (Suppliers)
Stop hoping buyers will find your static listing - drive demand instead.
- Join Webvar DSOR program
- Boost visibilit with Amplify Marketing
- Showcase your product with Enhanced Listings
For Resellers
Sell on AWS Marketplace
- Set up your AWS storefront in 5 minutes - no coding required
- Join the Webvar Network
For Vendors
Make smarter decisions
Turn data into action across sales, renewals, and partner growth
5min
Storefront setup
3000+
Resellers at your fingertips
66%+
Faster partner onboarding
Scale globally -even where AWS Marketplace isn’t available
Instantly activate 3000+ resellers to drive channel-led growth — with local expertise, storefronts, and incentives.
Expand globally — even where AWS Marketplace doesn’t operate — with Webvar as your distributor of record.
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Turn your static AWS listing into a live sales channel — with traffic, leads, and partner-led campaigns.
Optional GTM Packages for ISVs
Starter
Growth
Scale
Get more traffic, more customers and partners on AWS Marketplace
Ideal for Software Vendors
Drive sales-led growth and empower sellers and partners on AWS marketplace
5x
Partner activations
200%
Average Partner Growth
3000+
Global Resellers
DSOR Program Access
- Gain full visibility into listing performance
- Distributor network of 4000+ CPPOs partners
- CPPO and MPPO management via DSOR
GTM Campaigns
- Run direct and in-direct campaigns on your listing
- Campaigns targeted by region, vertical, or key accounts
- ACE integration
Lead Intent Data + Slack Integration
- Get real-time buyer intent signals delivered straight to your Slack.
- Know who’s engaging with your listings, and empower your sales team to act fast.
Marketplace Listing Optimization
- Duplicate and optimize listings for maximum conversion with DSOR support
Ready to be amplified?
Turn your AWS Marketplace listings into a powerful, repeatable revenue engine.
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