What is DSOR and Why Does it Matter?

AWS Marketplace is the go-to platform for businesses looking to procure and deploy software efficiently. Traditionally, ISVs (Independent Software Vendors) had to navigate complex, manual distribution processes to reach customers at scale. AWS introduced Designated Seller of Record (DSOR) to allow ISVs to authorize distributors to manage listings, extend Private Offers, and accelerate partner-driven sales.

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But the current DSOR model is outdated, limiting ISV growth due to rigid distributor structures, manual processes, and lack of transparency.

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How Webvar Reinvents DSOR for the Next Generation

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Webvar elevates the DSOR model by offering a fully automated, AI-powered distribution engine designed to maximize ISV success. Instead of simply managing listings, Webvar acts as an intelligent, revenue-driving extension of an ISV’s sales and channel strategy.

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Why ISVs Choose Webvar as Their Designated Seller of Record

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✅ Frictionless, Instant Distribution

Unlike legacy distributors that take months to onboard and launch, Webvar automates listing replication, partner authorization, and Private Offer creation in minutes.

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✅ Revenue-First Strategy

Our data-driven platform matches ISVs with the right resellers and high-value buyers, ensuring that listings aren’t just live—they’re selling.

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✅ Dynamic Pricing & Private Offers at Scale

ISVs can launch promotions, SPIFFs, and incentive-driven deals automatically, empowering partners with real-time pricing flexibility.

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✅ Global Partner Activation

We connect ISVs to thousands of AWS resellers and buyers worldwide, unlocking new revenue streams without adding operational complexity.

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✅ Full Visibility & Insights

Unlike traditional DSOR models, Webvar provides a real-time dashboard showing ISV sales velocity, deal performance, and partner engagement, giving ISVs complete control over their growth.

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The Webvar DSOR Advantage: Proven Results

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🚀 2x Faster Time to Market – ISVs onboard and launch in weeks, not months.
💰 Higher Margins for Partners – Resellers get exclusive incentives, driving adoption.
📊 AI-Powered Demand Generation – Intelligent buyer insights convert interest into revenue.
🔁 Automated Renewals & Expansions – Reduce friction, drive repeat business effortlessly.

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How to Get Started

Joining Webvar’s next-generation DSOR program is simple:

Authorize Webvar as your Designated Seller of Record on AWS Marketplace.
Seamlessly integrate your listings—Webvar automates the process.
Activate your partners and start closing more AWS Marketplace deals.
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🚀 Future-Proof Your AWS Marketplace Strategy with Webvar. Get Started Today.