What is DSOR and Why Does it Matter?

AWS Marketplace is the go-to platform for businesses looking to procure and deploy software efficiently. Traditionally, ISVs (Independent Software Vendors) had to navigate complex, manual distribution processes to reach customers at scale. AWS introduced Designated Seller of Record (DSOR) to allow ISVs to authorize distributors to manage listings, extend Private Offers, and accelerate partner-driven sales.

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But the current DSOR model is outdated, limiting ISV growth due to rigid distributor structures, manual processes, and lack of transparency.

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How Webvar Reinvents DSOR for the Next Generation

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Webvar elevates the DSOR model by offering a fully automated, AI-powered distribution engine designed to maximize ISV success. Instead of simply managing listings, Webvar acts as an intelligent, revenue-driving extension of an ISV’s sales and channel strategy.

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Why ISVs choose Webvar as their DSOR

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Faster Marketplace Listing‍

Launch your software on AWS Marketplace quickly without needing your own seller account.

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Full Compliance & Billing Coverage

We handle all transaction, tax, and billing complexities as your Designated Seller of Record.

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Demand Generation Support

We drive traffic to your listings with targeted promotions and partner activations.

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Channel Partner Activation

Connect with resellers who can promote and sell your solutions to their customers.

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Deal & Incentive Management

‍Easily create private offers, CPPOs, and channel incentives to accelerate sales.

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Integrated Go-To-Market Execution

Beyond listing, we ensure your AWS Marketplace strategy converts to real revenue.

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How to Get Started

Joining Webvar’s next-generation DSOR program is simple:

Authorize Webvar as your Designated Seller of Record on AWS Marketplace.
Seamlessly integrate your listings—Webvar automates the process.
Activate your partners and start closing more AWS Marketplace deals.
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🚀 Future-Proof Your AWS Marketplace Strategy with Webvar. Get Started Today.