A Seller’s Guide to Getting Started on AWS Marketplace: Best Practices for ISVs

Why AWS Marketplace is a Game-Changer for ISVs

AWS Marketplace for ISVs is more than a distribution channel—it's a growth platform. Independent Software Vendors (ISVs) can harness this ecosystem to access enterprise buyers, simplify transactions, and integrate with AWS billing. Whether you're just starting out or scaling fast, AWS Marketplace offers capabilities tailored for ISVs that are looking to gain traction and drive global sales. Webvar is proud to be an AWS Partner helping ISVs unlock the full potential of this platform.

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Key AWS Marketplace Onboarding Essentials

Stakeholder Alignment: It’s critical that product, legal, sales, and finance teams align around the AWS Marketplace strategy. This ensures consistency and speeds up the go-to-market process.

AWS Account Setup: Create and configure a dedicated AWS account for your listings to manage your seller profile and access usage reports.

Compliance and Security: Ensure your product meets AWS standards for security and compliance. This protects your brand and builds trust with enterprise customers.

Tax and Financial Readiness: Prepare your tax information and banking details early. AWS requires complete financial profiles to process payouts and maintain compliance.

Webvar assists ISVs with these crucial onboarding steps, simplifying the path to listing success.

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Building a High-Impact Product Listing on AWS Marketplace

An effective listing is essential. Your product description should clearly convey the solution’s value, address customer pain points, and highlight how it integrates within AWS environments. Include dynamic visuals and demos to attract attention.

At Webvar, we optimize listings to boost visibility, performance, and keyword targeting—ensuring your AWS Marketplace for ISVs listing stands out in a competitive catalog.

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Boost Your Market Reach with AWS Partner Programs

Joining AWS Partner Programs gives ISVs credibility and expanded opportunities. Programs like ISV Accelerate and AWS Competency open doors to co-selling and marketing resources that increase visibility and sales. These programs also help buyers identify high-quality solutions, especially when you're a verified AWS Partner.

Webvar guides ISVs through the application and utilization of these programs, maximizing benefits for your business.

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Did You Know?

AWS Marketplace saw a 300% increase in third-party software transactions in the past three years.
Over 1,600 ISVs are actively selling on AWS Marketplace, covering industries from fintech to healthcare.
90% of Fortune 100 companies use AWS Marketplace to purchase software.

AWS Marketplace for ISVs is not just a listing opportunity—it's a strategic advantage.

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Strategic Co-Selling Through AWS Marketplace for ISVs

Co-selling is an untapped opportunity for many ISVs. Working with AWS sales teams enables ISVs to pitch joint solutions, share leads, and access enterprise customers faster. From pipeline building to collaborative demos, co-selling improves conversion rates and strengthens AWS relationships.

Webvar acts as a co-selling accelerator, aligning your product with AWS’s go-to-market efforts.

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Post-Launch Tactics to Optimize Your AWS Marketplace Listing

Your AWS Marketplace for ISVs listing isn’t static—it’s a living tool that requires ongoing enhancement. Monitor analytics to identify trends, collect customer feedback to refine your offering, and refresh visuals and descriptions regularly to stay relevant.

Webvar’s tools and support help ISVs keep their listings competitive and engaging for buyers across regions.

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Tips for ISVs Getting Started on AWS Marketplace

Start with a clear use case: Focus on a product with a strong AWS integration or market fit.

Align early with AWS teams: Building relationships within AWS can open co-selling and promotional opportunities.

Keep pricing flexible: Offer free trials, hourly billing, or bring-your-own-license models to attract different customer segments.

Test your listing: Soft-launch internally or with select customers before going fully public to ensure a smooth customer experience.

Leverage Webvar’s expertise: Our AWS Marketplace for ISVs services include listing optimization, co-selling strategies, and global expansion.

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Scaling Internationally with AWS Marketplace and Webvar

Global success requires a local strategy. AWS Marketplace for ISVs provides the infrastructure for international reach, but Webvar adds the localized execution. From country-specific pricing and compliance to creating customized storefronts, Webvar helps ISVs sell seamlessly across borders.

We connect you with 3,000+ resellers globally, giving you local insights and sales amplification that accelerate growth.

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Commonly Asked Questions

What are the key advantages of AWS Marketplace for ISVs?

AWS Marketplace simplifies software sales, reduces friction in procurement, integrates with AWS billing, and expands reach to a global customer base.

How does Webvar support AWS Marketplace onboarding?

Webvar provides end-to-end guidance, from compliance and financial prep to listing creation and partner program alignment.

Can Webvar help ISVs co-sell with AWS?

Yes, Webvar facilitates co-selling strategies by aligning ISVs with AWS sales teams and managing joint go-to-market planning.

What AWS programs are most valuable for ISVs?

The ISV Accelerate Program and AWS Competency Program are key initiatives that offer validation and co-selling benefits for AWS Marketplace for ISVs sellers.

How can ISVs stand out on AWS Marketplace?

Strong product descriptions, dynamic visuals, strategic pricing, and search-optimized listings help differentiate your product. Webvar’s services enhance these elements.

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Ready to Elevate Your AWS Marketplace Presence?

AWS Marketplace for ISVs is a gateway to global visibility, simplified sales, and rapid growth. At Webvar, we help you navigate every step of the journey—from your first listing to expanding internationally. With our AWS Partner expertise and extensive network, we position your solution for long-term success.

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