The new way to go-to-market. Together.
Trusted by leading ISVs
The Problem
AWS Marketplace handles the transaction.
But demand comes from partners, not listings.
There's no infrastructure to find, connect, and co-sell with the right partners. Until now.
18K+
Listings on AWS Marketplace
1,847
CPPO partners who drive deals
0
Ways to find the right ones
Ecosystem Overview
Ecosystem-Led Growth is the future of GTM.
Sales-Led Growth
Hunt alone
- Cold outbound to strangers
- Compete on features and price
- Every deal starts from zero
- Hire more reps to grow
- Partners are an afterthought
Ecosystem-Led Growth
Close together
- Warm intros from partners
- Win on trust and relationships
- Activate partners to scale
- Every deal has existing context
- Partners are the strategy
3-5×
Higher conversion from partner-sourced leads
41%
Faster deal cycles with partners
53%
More likely to expand partner-sourced accounts
The Platform
See your ecosystem. Activate your partners.
We connect ISVs with the CPPO partners who share their buyers. Not random partners. The ones with real customer overlap.
Ecosystem Overview
Your partner network at a glance

Partner Discovery
Find partners with customer overlap

Partner Management
Track pipeline and co-sell activity

See which of 1,847 CPPO partners share your customers and prospects.
Reach partners based on data, not random intros. Know the overlap before you reach out.
Turn partner relationships into Marketplace revenue. We handle the transaction.
Testimonials
"Webvar helped us identify 3 reseller partners we'd never considered. Within 60 days, one of them sourced a $400K deal that closed through Marketplace."
Who it's for
ISVs and Resellers on AWS Marketplace
For Vendors
Find resellers who already have relationships with your target accounts. Stop cold outreach. Start getting introduced. See exactly which partners to prioritize - based on data, not guesses.
For Resellers
Show ISVs why they should work with you. When vendors see you share 50 of their target accounts, you become the obvious choice. Get found by the right ISVs based on real overlap.
Blog
Insights from the Webvar Team
Insights on cloud marketplaces and modern software distribution.
The early movers will define the category.
We're onboarding ISVs who want to lead the shift to ecosystem-led growth on AWS Marketplace.
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