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Zeta Marketing Platform

The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.

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About

The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:

Data Conductor: No code UI for configuring, importing, and exporting data sources.

Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.

Audience Explorer: Audience creation tool using data from any available source.

Campaign Manager: Create, manage, and view specific channel executions.

Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.

Channel Manager: Low Code / No Code UI for managing connections with partner technologies.

Insights and Analytics: Comprehensive reporting tools across all activation channels.

Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.

For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com.

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