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Propensity US: Uber User

Propensity model that determines the probability that a consumer uses Uber

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About

Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer uses Uber. Based on a set of basic demographics, the model identifies individuals who are likely to use the ride share service. The model was trained with data from Prosper's large Media Behaviors & Influence (MBI) study (N=16,619).

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