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Propensity-Parler Regularly

Propensity model that determines the probability that a consumer uses Parler Regularly.

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About

This post-pandemic Propensity Model determines the probability that a US adult uses Parler Regularly. Lift over Random 2.79. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.

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