By combining intelligent demographic modelling powered by Amazon Nova Pro on AWS Bedrock, the SPGP enables marketers in any organisation to produce personas with realistic behavioural patterns, psychographic profiles, and decision-making characteristics in minutes

The solution offers two complimentary approaches:

Custom Audience Generation

Define target audience characteristics or segments, campaign objectives- the platform generates personas that match your specifications (no customer data required). Its ideal for new product launches, market expansion, privacy-conscious organisations

CRM-Seeded Generation

Import existing CRM records to seed persona generation with your existing customer characteristics to mirror your real customer base while protecting individual privacy

The SPGP delivers a number of powerful capabilities via a conversational chat interface enabling marketers to

• Understand generated audiences through intuitive visualizations - e.g. segments based on personality traits, values, and behaviours (automated clustering), show diversity KPIs, etc

• Engage with generated audiences through dynamic, conversational interfaces for market research, Q&A, campaign scenario (A/B) testing etc

• Analyse how viewers would perceive your campaign assets- e.g. generate ‘attention heatmaps' and scoring

• Improve campaign assets with brand-aware recommendations, etc

• Organize and leverage your generated audiences for future campaigns