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US Media Behaviors & Influence Study (MBI)

US Media Behaviors & Influence Study (MBI): This study is conducted once a year with over 16,000 U.S. Adults 18+ respondents and monitors how they are using and being influenced by over 30 different media, including mobile, traditional and digital. Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.

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About

**Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.**

Please [read this PDF](http://www.GoProsper.com/PIA-MBIOverview.pdf) for an overview of topics covered in the MBI.

**This dataset is the foundation of consumer classification propensity models also available on AWS.** See [SageMaker Propensity Models](https://aws.amazon.com/marketplace/search/results?page=1&searchTerms=prosper&category=c3714653-8485-4e34-b35b-82c2203e81c1)

Over 14 prestigious Academic institutions world- wide apply for and have received grants of the data for classroom work and publication by Faculty. The data has been the foundation for over 30 peer reviewed articles in professional journals ranging from Consumer Behavior, Marketing and Neuroscience.

This dataset package includes respondent level anonymous survey data together with an Excel-based analysis tool for unlimited cross tabs and segmentations with automatic Census balancing. The annual license includes up to 2 hours of user training as well as step by step instructions.

**Media Influence to Purchase by Category**

* Social Media

* Mobile Device

* Celebrity Influencers

* Non-Celebrity Influencers

* Direct Mail

* Email Advertising

* Coupons

* Magazines

* Newspapers

* Advertising Inserts

* Outdoor

* Radio

* TV

* Word of Mouth

* Read Article on Product

* Instore Promotion

* Online Video Game Advertising

* Product Placement

**Categories**

* Apparel/Clothing

* Beauty

* Electronics

* Grocery

* Home Improvement/Hardware

* Car/Truck

* Medicines

* Telecom Services

* Eating Out

* Financial Services

**Special Interest**

* Health Conditions

* Implusivity Scores

* OCEAN Scores

* Marijuana Use

* Alcohol Use by Spirit Type

* Neuroscience Questions

**Data Uses and Applications:**

* Media Planning & Allocation

* Marketing Messaging

* Target Marketing Modeling

* Machine Learning - Training Data Set

* Market Share Analysis

* Competitive Analysis

* Capabilities Presentations

* Strategic Consulting

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