### Household Informed Audience - US

Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping

### Overview

Household Informed Audience is comprised of consumers that believe in **making decisions as a family** when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. **All data is de-identified and cannot be used to identify individual consumers**.

### Product Pricing

The licensing of this product allows **each subscribing company to have unlimited employee users**.

### Trial Data

Obtain a free 30-day trial of this data product here .

### Formats

This product is delivered in the following format: Pipe Delimited File

### Additional Product Information

Household Informed Audience consumers **rely on input from their family when making product decisions or selecting service companies**. They seek American-made products when available, don’t mind generic or store brands and always** comparison shop for value**. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are **“headline only” **readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and **long for anything that provides more free time**.

### Key Features

* Curated from multiple, unique first-party data sources.

* ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com.

* High-quality, individual level data.

* Includes a persistent synthetic ID which supports full data portability.

* Can be combined with other attribute data sets, including ALC Data Essentials.

* Includes United States consumers.

### Benefits

* Customized data applications for marketing

* Omni-channel usage

* Updated frequently to ensure the most current consumer data

* Consistent format for easy integration

### Permitted Uses

* Analytics and Modeling audiences

* Targeting and activation

* Each record includes a synthetic key which can be used for onboarding with your on boarder of choice

* Measurement and attribution

* Each license is valid only for a single end user client.

### Additional Information & Support

* For online information, please visit: <https://www.alc.com>

* For questions or support, email AmazonSupport@alc.com