Deliver profitable growth on one connected platform for planning and execution with the world's #1 AI CRM for consumer goods.

Consumer Goods Cloud enables companies to unify planning and execution on one connected platform with a data model designed for the industry and AI-powered capabilities. This allows key account managers to optimize forecasting and improve trade promotions, sales teams to supercharge account growth, field teams to perfect retail execution, and service teams to deliver excellence.

Consumer Goods Cloud for Sales allows you to manage the entire consumer goods sales cycle with your consumer-centric account relationships. Empower your sales teams to grow accounts, collaborate efficiently, recuce costs with automation, and save time to supercharge selling power.

Key Account Managers (KAMs) can utilize Trade Promotion Management to transform and optimize trade management with intelligence built into the flow of work. KAMs can streamline promotion planning, manage funds and budgets, simplify claims management, and report in real time.

Field teams can deliver the perfect store with Retail Execution. Enable your field reps to maximize selling time, drive growth and improve strategy with automation and data. The offline app ensures your reps are able to access capabilities and insights regardless of connectivity.

Enable your service agents to deliver customer service excellence with Consumer Goods Cloud for Service. Agents can improve the resolution experience, scale servicing with AI capabilities, increase account sales, and deliver operational excellency.

Now with Data Cloud for Consumer Goods, consumer goods companies can connect data across B2B and B2C to give your employees a holistic view of data in real time.

The Consumer Goods Data Model enables you to leverage an out of the box, customizable, and extensible data model for consumer goods organizations built directly on the Salesforce platform.

Consumer Goods Cloud offers new innovation three times a year on a trusted platform.