Key insights you will gain from RFi's SME MAP:

* Competitive positioning and trends

* Identify opportunities and challenges by examining the full competitor data sets

* Usage, attitudes and pain-points

* Peer comparison

* Business Prioritisation

* Opportunity Value vs Value at Risk

* The views of Businesses & Merchants

Surveys of businesses of $0-10m

TOPICS:

• Estimated number of businesses by market and industry – “sizing the opportunity” • Insights on competitive landscape by market, category, turnover band and industry • Cross over between personal and business relationship • Profiling of key competitors and relative threats to the bank • Insights on business needs in SME banking. • Customer experience and product attributes • Business sentiment and future intentions • Market coverage and operations • Product level relationship: Trade, Operating accounts, lending etc

DEPTH OF COVERAGE:

• Market share • Drivers of choice (products, channels, brands) • Drivers of use • Frequency of use • Barriers to use • Customer experience metrics • Satisfaction • Recommendation • Drivers of customer experience metrics • Product and relationship attributes • Share of wallet • International vs Domestic relationship

SEGMENTATION OPTIONS:

• Brand • Main bank relationship • Product relationship type • Industry segment • Number of employees • Area of Operation • Tenure of business • Income • Other firmographics • International vs domestic operations • Personal Affluence Levels • Personal Banking Brand

To view example screenshots: <https://www.rfigroup.com/rfi-group/news/rfi-sme-map-example-screenshots>

User Licenses: Up to Five (5) Named users (with valid client domain email addresses) Subscription: 12 Months

Fulfilment: MAP is delivered to client once purchased. Allow 72 hours lead time to deliver online access to RFi hosted online platform. The platform is built on AWS, with AWS Redshift database and Tableau dashboard. Accessed by a web-browser in read-only mode.

Data Update Frequency: 6 months

Market Availability: Canada, UK, Singapore, Malaysia, Australia, Indonesia

Other Markets Available On Request: Hong Kong, Japan, Mexico, New Zealand, Thailand, UAE, UK, US

Features: include User Collaboration, Data Sharing, Exporting Data, PDF & Screen Image exporting, Download to Powerpoint

Unlimited data access 24x7

Any new data updates automatically made available to MAP as part of annual subscription

About RFi Group:

RFi Group is a global data-driven insights provider exclusively focused on financial services. We specialise in data and information gathering, customer-based insight generation and business decision support for the world’s leading financial service providers, as well as challengers, disruptive market participants and companies aligned to the FS sector.

We combine global intelligence and local knowledge to provide insightful, valuable and actionable recommendations, with a core focus on the provision of exceptional client service.

Covering 48 key global markets, with regional offices in Toronto, London, Singapore and Sydney RFi Group consistently provides clients with tailored advice and insights relevant to their specific market and business needs.