The data on **Household Composition** provides information that is relevant for a wide scope of behavior. It helps to understand market potentials and to manage site locations as well as marketing activities. This very precise data is derived from official statistics and includes

* Households in total

* Households by size

* Households by presence of children

* Households by social status

* Households by income brackets

Data is in accord with the very strict German privacy law.If you are looking for data that is customized to your use case or can be used for consulting or media planning purposes, please visit [Acxiom](https://www.acxiom.de) or [contact us](mailto:AcxiomAWS_DE@acxiom.com).

### **QUICK FACTS**

Acxiom data for Germany:

* Ideal for neighborhood-level analysis and trending.

* Optimizes strategic planning of site location, sales expectation and conquering markets by providing you with reliable market potentials.

* Can be enhanced to client-, prospect- or other consumer-files and used to analyze client structure or find look-a-likes.

* Provides distributions of statistics that are important to understand markets and consumers and highly relevant for a wide range of behavior.

* Based on reliable official statistics.

* Easily integrates into most systems for mapping and analysis.

* Given the fact that population data is disaggregated from official statistics using valid granular data and proven multivariate procedures, they are reliable estimates of counts and in accordance with the strict German privacy law (GDPR). Being estimates, population related data contains decimals.

### **Geographic Level of Aggregation**

Anonymous statistical data based on official sources is displayed at the German postcode. File contains data for 4 out of all 8,000 plus German postcodes with an average of slightly over 10000 persons. Via the widely used postcode, it is easy to include your own data on that level into the analysis and to make results operationable.

### **Fields**

Household Composition Data Germany Geo files include the following fields:

* Postcode

* Total population (counts)

* Households in total (counts)

* Households with 1 person (counts)

* Households with 2 or more person (counts)

* Households with children (counts)

* Households without children (counts)

* Households in social status class very low (counts)

* Households in social status class low (counts)

* Households in social status class rather low (counts)

* Households in social status class intermediate (counts)

* Households in social status class rather high (counts)

* Households in social status class high (counts)

* Households in social status class very high (counts)

* Households with monthly net income below 900€ (counts)

* Households with monthly net income 900€ to less than 1300€ (counts)

* Households with monthly net income 1300€ to less than 1500€ (counts)

* Households with monthly net income 1500€ to less than 2000€ (counts)

* Households with monthly net income 2000€ to less than 2600€ (counts)

* Households with monthly net income 2600€ to less than 3600€ (counts)

* Households with monthly net income 3600€ to less than 5000€ (counts)

* Households with monthly net income 5000€ and more (counts)

* Timestamp for basic population data on level of statistical areas (date)

* Source for basic population data on level of statistical areas (classification)

### **Update Frequency**

Data refreshments are available on an annual basis and not included in this offer. If you are interested in automatic updates, please visit [Acxiom](https://www.acxiom.de) or [contact us](mailto:AcxiomAWS_DE@acxiom.com). The data is licensed for one month starting with the approval of the data request. It must be deleted after that period.

### **Permitted Uses**

* Test use only.

* Sample data may not be shared with a third party.

* Sample data may not be used in production environment.

* Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.

### **About the Data Vendor**

Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use with over 55 years of experience, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Leading companies, agencies and partners use and trust Acxiom data products to get usable insights, intelligent marketing campaigns and successful business outcomes. The data being provided is in compliance with the highest standards of consumer respect and privacy in the market, anonymized and cannot be used to re-identify individuals. For more information on this, or other Acxiom data products for the German market, please visit [Acxiom](https://www.acxiom.de) or [contact us](mailto:AcxiomAWS_DE@acxiom.com).

### **Article No.** DEGSP0006S