Key Features and Benefits include:

a) Data Storage and Management

Identity Graph for accurate customer profile stitching

First-party data owned by your organization

Centralized, scalable, and flexible data repository

Pre-built, containerized code for rapid deployment

Real-time data processing

b) Data Quality and Governance

Data Cleansing to remove duplicates, error correction, and enriched, accurate datasets

Governance framework to define roles, responsibilities, and standards

Auditability to ensure ongoing data accuracy and compliance

c) Analytics & Insights

Performance dashboards provide real-time views of key marketing metrics

Data surfaced for segmentation and personalization in targeted marketing strategies

Enables incrementality and differential spend analyses to optimize ad spend

d) CDP-ready

Generates a “Pre-CDP” data framework for faster, efficient CDP implementation or migration

Reduce complexities on CDP data limitations and potential cost overruns

Allow for performance feedback loop for measurement

e) MarTech Support

Outbound MarTech stack integrations and connectors

Consistent, quality data ready for activation

Syndicate quality, data-driven segments to activation endpoints such as Adobe Journey Optimizer and Customer Journey Analytics

f) Team Enablement & Support

Train and equip users with tools and knowledge to effectively leverage data

Self-service data democratization based on roles

Ability to overlay BI tool of choice for reporting & analytics